Facebook Ad Cost Calculator

How Much Should You Spend to Reach Your Goal?

Find the ad budget your revenue or profit goal requires, see your breakeven ROAS and learn how to split it between Acquisition, Retargeting and Retention campaigns.

This is what the calculator needs from you

Monthly Revenue Goal

Average Product/Service Price (AOV)

Cost per 1,000 Impressions (CPM)

Click-Through Rate (CTR)

Cost per Click (CPC)–

Cost per Acquisition (CPA)

Conversion Rate–

What you need to reach your revenue goal

Sales

–

Clicks

–

Total Budget

–

Acquisition Budget70%–

Retargeting Budget25%–

Retention Budget5%–

Interpret your results with AI

Fill in all fields to get an AI interpretation of your results.

ChatGPT Claude Gemini

Budget Allocation

Split Your Budget the Smart Way

The calculator divides your total budget across the three stages of the funnel so you keep acquiring new customers while converting and retaining the ones you already reached.

70%

Acquisition Budget

Reach new audiences who have never interacted with your brand and fill the top of your funnel.

25%

Retargeting Budget

Win back visitors, add-to-carts and engaged users who showed interest but haven't purchased yet.

Retention Budget

Bring existing customers back for repeat purchases and increase their lifetime value.

Want experts to check whether your current ad spend is actually hitting these numbers?

Get a Free Analysis