Optimization

Optimize Your Ads with AI

Achieve the highest conversions with one-click optimization rules, automate optimization, and save time.

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Time Savings

iyzads Optimization Rules

Boost Your Sales 2-3-4-5 Times

Thanks to always-active rules, your conversions keep increasing continuously.

ROAS Based
Working
Triumph of Strategy
The budget is increased by 25% for ads with stable or increasing ROAS for the last 14, 7 and 3 days.
ROAS Based
Kings Move
The budget of ads whose ROAS is higher than the account's ROAS in the last 3 days will be increased by 25%.
EBM Based
Working
Tactical Champion
The budget is increased by 25% for ads whose CPA has remained constant or decreasing for the last 14, 7 and 3 days.
ROAS Based
Maneuver Missers
The budget of those whose ROAS has decreased 3 times or more in the last 3 days compared to 7 and 14 days will be reduced by 2 times.

Decrement Optimizations

Manage your budget most efficiently with reduction rules.

Increment Optimizations

Maximize ad performance with bidding rules.

Close Optimizations

Improve efficiency by pausing underperforming ads with closure rules.

Budget Management

Helps You Achieve

the Highest Conversions

Use optimization rules to get the best results, increase sales, and allocate your budget in the most efficient way.

Rules

Apply Any Rule You Want

with a Single Click

Select the rule you want with one click and quickly apply it to your desired campaigns or ad sets.

ROAS Based
Lord of the Throne
The budget of ads whose ad ROAS is higher than the account's ROAS is increased by 20% daily.
ROAS Based
Kings Move
The budget of ads whose ROAS is higher than the account's ROAS in the last 3 days will be increased by 25%.
EBM Based
Tactical Champion
The budget is increased by 25% for ads whose CPA has remained constant or decreasing for the last 14, 7 and 3 days.
ROAS Based
Maneuver Missers
The budget of those whose ROAS has decreased 3 times or more in the last 3 days compared to 7 and 14 days will be reduced by 2 times.
    Move Wars
    Ads whose ad ROAS is lower than the account's ROAS in the last 3 days will have their budget reduced by 25%.
    Earnings Gurus
    The budget of the top 5 ads with the highest ROAS in the last 3 days is increased by 25%.
    Kings Move
    The budget of ads whose ROAS is higher than the account's ROAS in the last 3 days will be increased by 25%.
    Lord of the Throne
    The budget of ads whose ad ROAS is higher than the account's ROAS is increased by 20% daily.
    Tactical Champion
    The budget is increased by 25% for ads whose CPA has remained constant or decreasing for the last 14, 7 and 3 days.
    Maneuver Missers
    The budget of those whose ROAS has decreased 3 times or more in the last 3 days compared to 7 and 14 days will be reduced by 2 times.
    Gold Cup
    Ads with a CPA lower than the account's CPA are increased by 20% daily.
    Maneuver Missers
    The budget of those whose ROAS has decreased 3 times or more in the last 3 days compared to 7 and 14 days will be reduced by 2 times.
    Queen's Choice
    If the ad CPA is lower than the account's CPA in the last 3 days, the ad budget is increased by 20%.

Full Optimization

Full Optimization Automatically

Adjusts Your Ads 24/7

No manual intervention needed. Increase, decrease, pause, or activate rules automatically take effect.

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