Optimization

Optimize Your Ads with AI

Achieve the highest conversions with one-click optimization rules, automate optimization, and save time.

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Time Savings

iyzads Optimization Rules

Boost Your Sales 2-3-4-5 Times

Thanks to always-active rules, your conversions keep increasing continuously.

ROAS-Based
Working
Triumph of Strategy
For ads whose ROAS has remained stable or increased over the last 14, 7, and 3 days, the budget is increased by 25%.
ROAS-Based
The King’s Move
For ads whose ROAS over the last 3 days is higher than the account ROAS, the budget is increased by 25%.
CPA-Based
Working
Tactical Champion
For ads whose CPA has remained stable or decreased over the last 14, 7, and 3 days, the budget is increased by 25%.
ROAS-Based
Missed Maneuvers
For ads whose ROAS has dropped by 3x or more in the last 3 days compared to the last 7 and 14 days, the budget is reduced by half.

Decrease Optimizations

Manage your budget most efficiently with decrease rules.

Increase Optimizations

Maximize ad performance with increase rules.

Pause Optimizations

Increase efficiency by pausing underperforming ads using pause rules.

Budget Management

Helps You Achieve

the Highest Conversions

Use optimization rules to get the best results, increase sales, and allocate your budget in the most efficient way.

Rules

Apply Any Rule You Want

with a Single Click

Select the rule you want with one click and quickly apply it to your desired campaigns or ad sets.

ROAS-Based
Lord of the Throne
For ads whose ROAS is higher than the account ROAS, the budget is increased by 20% daily.
ROAS-Based
The King’s Move
For ads whose ROAS over the last 3 days is higher than the account ROAS, the budget is increased by 25%.
CPA-Based
Tactical Champion
For ads whose CPA has remained stable or decreased over the last 14, 7, and 3 days, the budget is increased by 25%.
ROAS-Based
Missed Maneuvers
For ads whose ROAS has dropped by 3x or more in the last 3 days compared to the last 7 and 14 days, the budget is reduced by half.
    Move Wars
    For ads whose ROAS over the last 3 days is lower than the account ROAS, the budget is reduced by 25%.
    Earning Gurus
    The budgets of the top 5 ads with the highest ROAS over the last 3 days are increased by 25%.
    The King’s Move
    For ads whose ROAS over the last 3 days is higher than the account ROAS, the budget is increased by 25%.
    Lord of the Throne
    For ads whose ROAS is higher than the account ROAS, the budget is increased by 20% daily.
    Tactical Champion
    For ads whose CPA has remained stable or decreased over the last 14, 7, and 3 days, the budget is increased by 25%.
    Missed Maneuvers
    For ads whose ROAS has dropped by 3x or more in the last 3 days compared to the last 7 and 14 days, the budget is reduced by half.
    Golden Cup
    Ads with a CPA lower than the account CPA are increased by 20% daily.
    Missed Maneuvers
    For ads whose ROAS has dropped by 3x or more in the last 3 days compared to the last 7 and 14 days, the budget is reduced by half.
    Queen’s Choice
    If an ad’s CPA over the last 3 days is lower than the account CPA, the budget is increased by 20%.

Full Optimization

Full Optimization Automatically

Adjusts Your Ads 24/7

No manual intervention needed. Increase, decrease, pause, or activate rules automatically take effect.

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